As members struggled to buy farm inputs and sell produce, their FPCs, with special permission, arranged for inputs and sold their produce directly to consumers
Understanding local markets, evolving strategies to develop longstanding engagement with customers, and adopting norms to maintain rapport with members would help FPCs create a sustainable business model
While farmer producer companies mushroom across the country because of government’s financial incentives, problems in input delivery and sale of produce persist, making their long-term sustenance difficult
A collaboration between technological and value chain enterprises working directly with farmers could help make the farm to fork value chain more organized and efficient, thus increasing returns to cultivators