tattoo tourism
Getting inked more than a passing gen-z fad
In India, while tattoos are typically a personal choice, certain tribes use them to maintain their collective identity. Valued for their healing properties and cultural significance, tattoos are becoming a sought-after souvenir for travellers exploring rural India as well. This emerging trend is shedding light on the rustic charm of the countryside, offering a glimpse into a hidden gem of cultural exploration. Here, we showcase snapshots of diverse tattoos adorning the skin of rural India, captured by contestants of the Village Vibe Photo Contest.